Which of the Following Is NOT a Guideline for Writing

question 44

Multiple Choice

Which of the following is NOT a guideline for writing effective radio commercials?

• A)Keep it impersonal.
• B)Wake up the inattentive.
• C)Speak to listeners' interests.
• D)Make it memorable.
• E)Include a call to action.

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Definitions:

Selling And Administrative Expenses

Operating expenses related to selling products and managing the business, not directly tied to production.

Payout Ratio

The ratio of income distributed to shareholders in the form of dividends, usually represented as a percent.

Dividend Payout Ratio

The percentage of earnings paid to shareholders in dividends, indicating how much money a company returns to shareholders vs. retaining.