Which of the Following Statements About Copywriting in a Global

question 58

Multiple Choice

Which of the following statements about copywriting in a global environment is FALSE?

• A)English is more economical than many other languages.
• B)Standardizing the copy content by translating the appeal into the language of the foreign market involves many possible communication blunders.
• C)Few international campaigns are literally translated.
• D)A back translation of the ad copy from the foreign language into the domestic one is rarely a good idea because it fails to convey a complete cultural interpretation.
• E)The most reasonable solution to the language problem is to use bilingual copywriters who understand the full meaning of the English text and can capture the essence of the message in the second language.

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Definitions:

Collaborative Forecasting

A process where multiple stakeholders work together to predict future demands, improving supply chain efficiency.

Supply Chains

Networks connecting suppliers, manufacturers, distributors, and retailers, facilitating the production and delivery of goods to consumers.

=MAPE Function

Stands for Mean Absolute Percentage Error, a statistical measure used to assess the accuracy of forecasting models.

Mean Absolute Percent Error

A measure of prediction accuracy in statistics, representing the average of the absolute percentages of errors between predicted and observed values.