If Your Brand Communication Objective Is to Generate Awareness of the Brand,then

question 46

True/False

If your brand communication objective is to generate awareness of the brand,then you should most likely avoid humor in your advertising.

---

Definitions:

Negative

Generally refers to a detrimental condition or quality, but in marketing, it can relate to negative feedback or perceptions that impact brand reputation.

Distinctive Characteristics

Unique features or qualities of a product, service, or entity that set it apart from its competitors.

Societal Rules

The norms and laws governing behavior within a society, which can influence individual and group actions and decisions.

Retailer

A company that sells goods to consumers for their use, rather than for resale to others.