Brand Value Comes in Two Forms: the Value to the ________

question 29

Multiple Choice

Brand value comes in two forms: the value to the ________ and the value to the ________.

• A)consumer;competitor
• B)consumer;corporation
• C)competitor;channel
• D)corporation;competitor
• E)shareholder;stakeholder

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Definitions:

Theory X/Theory Y

A concept of human motivation and management developed by Douglas McGregor, describing two contrasting models of workforce motivation and behavior.

Traits Model

A psychological theory that attributes personality to a set of stable and enduring characteristics or traits possessed by individuals.

Theory Y

A management concept that suggests employees are intrinsically motivated, enjoy their job duties, and work best with minimal supervision.

Organizational Goals

The defined outcomes that an organization aims to achieve within a specified timeframe to realize its strategic plan.