Which Marketing Communication Tool Uses Face-To-Face Contact Between the Marketer

question 28

Multiple Choice

Which marketing communication tool uses face-to-face contact between the marketer and a prospective customer?

• A)advertising
• B)sales promotion
• C)public relations
• D)personal sales
• E)word-of-mouth

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Definitions:

Incentive Factors

Elements or conditions that motivate or encourage individuals to perform specific actions or behaviors.

Central Nervous System

Comprises the brain and spinal cord, responsible for processing information and controlling most functions of the body and mind.

Rescorla

A reference to Robert A. Rescorla, a psychologist known for his work with Pavlovian conditioning, particularly concerning the role of cognitive processes in classical conditioning.

Electrical Stimulation

The use of electrical currents to stimulate nerves or brain regions for therapeutic purposes or in research to understand neural function.