Refer to the Following Passage to Answer the Questions Below

question 106

Multiple Choice

Refer to the following passage to answer the questions below.
Johnson & Johnson manufactures health and beauty aid products under several brand names.The company sells its products to end consumers through retail stores such as grocery,drug,and discount stores.J&J employs a sales force that calls on intermediaries,such as wholesalers and retailers,and spends part of the promotion budget on trade deals to influence intermediaries to carry the company's brands.The remainder of J&J's promotion budget is spent on mass advertising and sales promotions,such as coupons,targeted toward consumers.
-Which promotion strategy is J&J pursuing?

• A)push only
• B)promotional pricing
• C)direct
• D)pull only
• E)push and pull

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Definitions:

Inner Mitochondrial Compartment

The matrix within mitochondria where critical reactions in cellular respiration, including the Krebs cycle, take place.

ATP Production

The biochemical process cells use to convert food into energy in the form of adenosine triphosphate (ATP).

Energy Storage Molecules

Compounds that cells use to store and release energy, such as ATP, fats, and carbohydrates.

Lipids

Lipids are a group of naturally occurring molecules that include fats, oils, waxes, and certain vitamins, characterized by their insolubility in water and role in storing energy and forming cell membranes.