Explain What Is Meant by Relationship Marketing

question 65

Essay

Explain what is meant by relationship marketing.

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Definitions:

Ambiguous Term

A word or phrase that can be understood in more than one way, leading to uncertainty or varying interpretations.

Party to be Charged

The individual or entity against whom legal action is taken or who is required to fulfil an obligation.

Statute of Frauds

A legal principle requiring certain types of contracts to be in writing and signed by the parties involved, to be enforceable.

Legalese

A specialized language filled with legal terms and phrases that is often difficult for the layperson to understand.