Which of the Following Is an Example of Utilitarian Influence

question 22

Multiple Choice

Which of the following is an example of utilitarian influence?

• A) An individual seeks information about various brands from a professional.
• B) An individual's decision to purchase a particular brand is influenced by the preferences of family members.
• C) An individual feels that the purchase of a particular brand will enhance the image others have of her.
• D) An individual seeks brand-related knowledge and experience from friends, neighbors, colleagues, and relatives who have reliable information about the brand.

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Definitions:

Cash Cycle

The time it takes for a company to convert its investments in inventory back into cash.

Cash Cycle

The period between the outlay of cash for raw materials and receiving payment from customers for goods or services, reflecting the efficiency of a company's cash management.

Paying Suppliers

The process of settling financial transactions with suppliers by transferring payment for goods or services received.

Inventory Period

The duration of time it takes for a company to sell its inventory and convert it into sales, often measured in days or months.