A Small Group of Consumers That Come into a Facility

question 68

Multiple Choice

A small group of consumers that come into a facility to try new products while being observed is called ________.

• A) target market
• B) heavy user
• C) focus group
• D) interested consumers

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Definitions:

Humanistic

A psychological perspective that emphasizes the study of the whole person, looking at human behavior not only through the eyes of the observer but also through the eyes of the person doing the behaving.

Motivation

The internal drive or process that stimulates, directs, and maintains behaviors towards achieving personal or organizational goals.

Generalize

The act of drawing broad conclusions from specific instances.

Humanist

Pertaining to a perspective that emphasizes the value and agency of human beings, individually and collectively.