What Is a Casing, and Where Is It Commonly Used

question 55

Essay

What is a casing, and where is it commonly used? Explain.

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Definitions:

Customer Journey

The complete sequence of experiences that customers go through when interacting with a company and its products or services, from initial awareness to post-purchase.

Touchpoints

Refers to the various points of interaction between a brand and its customers, across different channels and moments in the customer journey.

Normative Stakeholder

An entity or individual that affects or is affected by an organization's actions, based on normative (ethical or moral) standards and expectations.

Functional Stakeholder

An individual or group that has an interest in a company's operations, products, or services due to their functional role or needs.