A Billboard Is Positioned Beside a Busy Highway

question 3

Multiple Choice

A billboard is positioned beside a busy highway.However,the merchant that has purchased the billboard complains that no response is being generated by his advertising message.Upon closer inspection,the billboard company determines that the typeface used is too small to be effectively read by a motorist going 60+ mph on the highway.Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?

• A) The intensity threshold
• B) The differential threshold
• C) The absolute threshold
• D) The relative threshold

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Definitions:

Virtues

are moral excellences or desirable traits that encompass qualities such as honesty, courage, compassion, and integrity, considered beneficial for individual character and societal harmony.

Ethical Knowledge

Understanding of moral principles and how they apply to one’s conduct.

Aristotle

An ancient Greek philosopher and scientist, whose works cover a wide range of subjects, including politics, metaphysics, ethics, and logic.

Empirical Approach

An empirical approach relies on observation, experimentation, and evidence rather than theory or pure logic to understand and analyze phenomena.