What Does the Sleeper Effect Suggest About Source Credibility

question 67

Multiple Choice

What does the sleeper effect suggest about source credibility?

• A) If a receiver is not paying attention, a message cannot be effective.
• B) Many people can learn the important parts of a message even when asleep.
• C) The effectiveness of a message will increase over time.
• D) The effectiveness of positive sources over less positive sources can be erased over time.

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Definitions:

Self-Esteem

An individual's subjective evaluation of their own worth or value.

Health Promotion

The process of enabling people to increase control over and to improve their health, through lifestyle and environmental changes.

Wellness Education

Educational activities focused on promoting behaviors that contribute to a healthy lifestyle.

Identify Risk Factors

The process of determining elements or conditions that increase the likelihood of a disease or health issue occurring.