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As People Age, Their Sensory Detection Abilities Decline

question 81

Essay

As people age, their sensory detection abilities decline. The Baby Boomers are fast reaching retirement age. How will advertisements in the future likely change sensory stimuli to accommodate this changing demographic?


Definitions:

Putamen

A round structure located at the base of the forebrain and part of the basal ganglia, involved in motor control and learning.

Globus Pallidus

A subcortical structure located in the brain, involved in the regulation of voluntary movement by influencing the thalamus.

Nigrostriatal Dopamine System

A pathway in the brain involved in the control of movement; degeneration of this system is associated with Parkinson's disease.

Acetylcholine System

A neurotransmitter system that plays a critical role in muscle activation, memory, and attention.

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