Blind Taste Tests in the 1980s Showed That Most Coke

question 47

Essay

Blind taste tests in the 1980s showed that most Coke drinkers preferred a cola that was sweeter than the current product. When Coca-Cola attempted to make its product sweeter, brand loyal customers revolted and demanded the old product be returned. Explain how Coca-Cola marketers could have used the principles of psychophysics to introduce the new Coke without creating these problems.

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Definitions:

Izard's Theory

Carroll Izard's Differential Emotions Theory suggests that emotions are innate and that different emotions are linked with specific facial expressions.

Facial Expressions

Visually observable configurations of facial muscles that convey an individual's emotional state or reactions.

Physiological Arousal

The body's physical response to a stimulus, which can include increased heart rate, muscle tension, and energy levels.

Emotional Expression

The act of conveying one's emotional state through behaviors, gestures, and verbalizations.