A Common Practice Among Advertisers Is to Create New Relationships

question 38

Multiple Choice

A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits.A classic example of this was equating Marlboro cigarettes with the American frontier spirit.Which of the following terms best describes this practice?

• A) Subliminal persuasion
• B) Figure-ground projection
• C) Semiotic relationships
• D) Consumer-modeling connections

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Definitions:

Examiner Demonstrates

A scenario where the person administering a test or evaluation shows or exemplifies a task or behavior to a participant or subject.

Infant Intelligence

The cognitive abilities exhibited by infants, including perceptual, memory, learning, problem-solving, and language development skills.

Sensory

Relating to or involving the senses or sensation.

Neurological Problems

Disorders affecting the brain, spinal cord, or other parts of the nervous system, leading to symptoms such as muscle weakness, loss of sensation, and impaired cognition.