Why Do People Have a Tendency to Remember Unusual Ads

question 19

Essay

Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting? What is this phenomenon called?

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Definitions:

Significance Level

A threshold chosen by the researcher to denote the probability below which a result is considered statistically significant, indicating that the observed result would be unlikely under the null hypothesis.

Kruskal-Wallis Test

A nonparametric statistical test used to compare three or more groups on a continuous or ordinal outcome without assuming a normal distribution among the groups.

Crawling Ages

Typically refers to the developmental period in human infants when they start to move about on their hands and knees, usually between 6 to 10 months of age.

Null Hypothesis

A hypothesis that suggests there is no statistical significance between the two observed phenomena.