In Its Advertising,an Automobile Company Emphasizes the Fuel Economy,safety Rating,and

question 34

Multiple Choice

In its advertising,an automobile company emphasizes the fuel economy,safety rating,and resale value of its car.The company is trying to appeal to which of the following consumer needs?

• A) Sentiment needs
• B) Biogenic needs
• C) Hedonic needs
• D) Utilitarian needs

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Definitions:

Laxative

A substance that induces the bowels to empty.

Antidiarrheal

A medication or substance used to prevent or alleviate symptoms of diarrhea.

Product Information

Details and specifications about a product, including its uses, ingredients, and instructions for use.

PDR

Stands for the Physicians' Desk Reference, a comprehensive drug and prescription reference manual.