A Clothing Store Made the Proper Decision When They Targeted

question 7

True/False

A clothing store made the proper decision when they targeted women with a high need for achievement for their line of business suits.

---

Definitions:

Status-conscious Consumers

Individuals who make purchasing decisions based on the social status or prestige associated with a product or brand.

Penetration Pricing

A marketing strategy involving setting a low price for a new product to attract customers and gain market share quickly.

Mass Market

A large segment of consumers with diverse background characteristics, targeted by companies with products that cater to general needs.

Penetration Demand

A marketing strategy aimed at gaining customers by entering the market with a low price for a new product, increasing market share rapidly.