When M&M's Put Consumers' Names and Faces on Their Candy

question 77

Multiple Choice

When M&M's put consumers' names and faces on their candy, this is an example of ________.

• A) mass marketing
• B) mass consumer needs
• C) mass customization
• D) mass distribution

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Definitions:

Price Floor

A government- or authority-imposed minimum price that can be charged for goods and services, typically above the equilibrium price, to prevent prices from falling too low.

Surplus

A situation where the quantity supplied of a product exceeds the quantity demanded at a specific price.

Equilibrium Price

The price at which the quantity of a good or service demanded by consumers equals the quantity supplied by producers, resulting in a stable market condition where there is no tendency for change.

Total Revenue

A financial measure defining the income generated from business activities or operations without deducting expenses.