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________ Refers to a Consumer's Subjective Evaluation of His or Her

question 60

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________ refers to a consumer's subjective evaluation of his or her physical self.


Definitions:

Social Media

Digital platforms that enable users to create and share content or participate in social networking.

Politicians

Individuals who are actively involved in politics, often as elected officials, and are responsible for governing and making decisions on public policy.

Retail Experience

The overall process and emotions encountered by a customer in the process of buying goods or services in a retail setting.

Mall of America

A large shopping center located in Minnesota, USA, known for being one of the largest malls in the country with numerous stores, entertainment options, and attractions.

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