Jim Sees Himself as Being Confident, Powerful, and Heroic

question 72

Multiple Choice

Jim sees himself as being confident, powerful, and heroic. According to the BrandAsset Archetypes model developed by ad agency Young & Rubicam, Jim would be classified as a ________.

• A) patriarch
• B) sage
• C) troubadour
• D) warrior

---

Definitions:

Interrupts Frequently

The act of regularly breaking the continuity of speech or a process before it is finished.

Fosters Dependency

Encouraging a reliance or strong need for support, assistance, or control by another individual or group, potentially hindering independence.

Superiority Position

A stance or situation in which an individual or group considers themselves better or more important than others, often leading to social hierarchies.

Creative Thinking

A thought process involving innovation, uniqueness, and the ability to generate new ideas or solutions.