If a Consumer Is Following the Lexicographic Rule in Her

question 52

True/False

If a consumer is following the lexicographic rule in her decision making,than she would select a brand that is the best on the most important attribute.

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Definitions:

Gustatory Information

Data or sensory input related to the sense of taste.

Cranial Nerves

Nerves that emerge directly from the brain, including the brainstem, responsible for sensory and motor functions of the head and neck.

Hypoglossal

Relating to the twelfth cranial nerve, which controls the muscles of the tongue, essential for swallowing and speech.

Emotional Pain

A deeply unpleasant emotional response resulting from significant loss, social rejection, or emotional neglect.