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Andersen and Bem (1981) Conducted a Variation of the Getting-Acquainted

question 198

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Andersen and Bem (1981) conducted a variation of the getting-acquainted telephone study by Snyder, Elizabeth Tanke, and Berscheid (1977) . Andersen and Bem provided attractive and unattractive photos of men to women who interacted with men at the other end of a telephone. What would you expect happened when the women thought that the men with whom they were speaking were the men in the photos?


Definitions:

Operational Focus

Concentration on the day-to-day tasks and management of business operations to optimize efficiency and meet short-term objectives.

Strategic Focus

Concentrating organization's efforts and resources on a specific strategic direction to achieve competitive advantage or goals.

Strategic Posture

An organization's stance or approach in planning and decision-making processes to shape its long-term direction and the way it interacts with its environment.

Blue Ocean Strategy

A business approach that involves creating a new market space or "blue ocean," thereby making the competition irrelevant.

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