Moreland and Beach (1992) Had a Confederate Attend Large University

question 108

Multiple Choice

Moreland and Beach (1992) had a confederate attend large university classes for a systematically varied number of class sessions. She attended some classes a few times and other classes many more times. In keeping with the research on the mere exposure effect presented in the text, when unsuspecting students in those classes were later shown photos of the confederate, when would they have liked her best? When she had __________.

• A) worn their school colors to all the classes
• B) challenged the professor
• C) attended more classes
• D) attended class only a few times

---

Definitions:

Impairment Loss

The amount by which the carrying amount of an asset or cash-generating unit exceeds its recoverable amount, necessitating a write-down to reflect the reduced value.

Intercompany Bond Sale

Transactions involving the sale of bonds between companies that are part of the same corporate group.

Coupon Rate

This is the annual interest rate paid by bond securities to its holders, typically expressed as a percentage of the bond's face value.

Bond Maturity

The date on which a bond's principal amount is paid back to bondholders, also marking the end of the bond's interest payments.