The Basic Concepts of Social Exchange Theory Address __________

question 51

Multiple Choice

The basic concepts of social exchange theory address __________.

• A) rewards, costs, and equity
• B) comparison level, equity, and outcomes
• C) rewards and costs, outcome, and comparison level
• D) equality, equity, and outcomes

Learn the relevance and application of digital marketing tools in the B2B marketplace.

Understand the concept of derived demand in the B2B market.

Recognize the steps involved in the B2B buying process.

Understand the role and influence of marketing in both B2B and B2C contexts.