Based on the Studies Conducted by Nolan and Colleagues (2008)

question 168

Multiple Choice

Based on the studies conducted by Nolan and colleagues (2008) and Goldstein and colleagues (2008) , which approach seems to be most effective at motivating people to behave in ways that are more environmentally friendly?

• A) Operant conditioning
• B) Informational social influence
• C) Cognitive dissonance
• D) Guilt and fear appeals