Emilio Is Designing an Ad Aimed at Increasing Seat Belt

question 119

Multiple Choice

Emilio is designing an ad aimed at increasing seat belt use. He decides to incorporate slogans like, "It's great to buckle up!" rather than "35 percent of adults do not regularly wear a seat belt." Emilio is using __________ in this ad.

• A) peripheral cues
• B) injunctive norms
• C) normative social influence
• D) descriptive norms

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Definitions:

Gestalt Principle

A theory in psychology that emphasizes the human ability to perceive patterns, wholes, or organized structures rather than just simple summations of parts.

Closure

The psychological need to see an activity or task through to completion, or the sense of resolution or conclusion at the end of an emotional or narrative arc.

Figure-ground Principle

A perceptual grouping principle in which the mind differentiates an object (the figure) from its surrounding area (the ground).

Foreground-background

A concept in visual perception where the focus is on distinguishing the main subject (foreground) from the surrounding environment or background.