Steph Reads an Anti-Drinking Ad in the Student Newspaper That

question 202

Multiple Choice

Steph reads an anti-drinking ad in the student newspaper that states, "Students at this school, on average, only drink three drinks per week." She typically drinks no alcoholic beverages per week, but after seeing the ad she starts consuming more because she is "below average." Steph is exhibiting the __________.

• A) reactance principle
• B) boomerang effect
• C) idea of reverse psychology
• D) exceptions as to when normative social influence works

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Definitions:

Planning

The process of making strategic decisions about setting goals, identifying actions to achieve the goals, and mobilizing resources to execute the actions.

Forces

Elements or factors that influence or drive changes within a system, organization, or environment.

Firm's Future

The anticipated direction, growth, or performance of a company over the coming years.