In a Field Study by Shultz and His Colleagues (2007)

question 5

Multiple Choice

In a field study by Shultz and his colleagues (2007) , several households in a neighborhood received weekly feedback about their level of energy consumption relative to their neighbors. Some households received only descriptive norm feedback, and some received descriptive and injunctive norm feedback. Which method of feedback was most effective in producing energy conservation?

• A) They were both very effective.
• B) Descriptive norms
• C) Descriptive and injunctive
• D) They were both very ineffective.

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Definitions:

Strategic Fit

The alignment between an organization's strategies, resources, and capabilities with its external environment to achieve long-term objectives.

Responsiveness

The ability of a company or system to quickly and effectively respond to changes, customer demands, or market conditions.

Efficiency

Relates to achieving maximum productivity with minimum wasted effort or expense, often critical in business processes and operations.

Return On Equity (ROE)

A financial ratio indicating the profitability of a firm relative to its equity capital.