If You Stand in the Checkout Line of Any Discount

question 169

Multiple Choice

If you stand in the checkout line of any discount store, you'll see a very odd assortment of items on display: disposable razors, batteries, ballpoint pens, playing cards, trail mix, USB drives, and so on. Retailers call these items "impulse buys," meaning that although people may not come to the store looking for cards, pens, or trail mix, when they see them near the checkout, they'll buy them. An attitude researcher might say that people buy these items because __________.

• A) consumers' attitudes toward such utilitarian items are emotionally based
• B) these items reflect people's social identity concerns, so they will deliberate quickly about whether to purchase them
• C) attitudes toward these items may be highly accessible
• D) intentions are relatively unimportant when people engage in deliberative behaviors like purchases

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Definitions:

Teeth Drives

Mechanisms that use gear teeth to transmit power and motion between shafts in machinery.

Torque Output

The measure of the twisting force produced by an engine or motor, often indicating the power available to drive a vehicle or machinery.

Auxiliary Section

A supplementary part of a machine or system that provides additional functionality or supports the main operation.

Gear Ratios

The ratio of the teeth numbers between two meshing gears or the ratio of the rotation speed of two gears connected in a gearbox, affecting torque and speed.