The Best Evidence That Advertisements Do Work to Change Attitudes

question 170

Multiple Choice

The best evidence that advertisements do work to change attitudes and behaviors comes from __________.

• A) people's reports of the influence that ads have had on their purchasing
• B) controlled laboratory experiments
• C) successful public health campaigns
• D) surveys of marketing executives

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Definitions:

Implicit Memory

A type of long-term memory that influences thoughts and behaviors without conscious awareness.

Conscious Level

The degree of awareness an individual has of their environment and their own existence, sensations, and thoughts.

Encoding

The method of transforming data into a format that can be retained in memory.

Retention

The ability to keep or hold information in memory, often discussed in the context of learning effectiveness.