The Yale Attitude Change Approach Focused on a Number of Factors

question 87

Multiple Choice

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies source variables as one of those factors?

• A) High-quality versus low-quality argument
• B) One-sided versus two-sided messages
• C) Long versus short appeals
• D) Expert versus novice speakers

---

Definitions:

Stamp Act

A 1765 British law taxing American colonists by requiring them to pay for an official stamp on paper goods, contributing to the American Revolutionary War.

Politically Active Colonists

Early American settlers who engaged in actions or movements to influence policies or leadership.

Segregated Units

Military or civilian groups that are divided based on race, gender, or other criteria, historically prevalent in various contexts including the U.S. armed forces.

George Washington

The first President of the United States, serving from 1789 to 1797, and a key leader in the American Revolutionary War.