The Elaboration Likelihood Model Explains Under What Conditions Someone Will

question 13

Multiple Choice

The elaboration likelihood model explains under what conditions someone will __________.

• A) be influenced by what the speech says, and when influence occurs by superficial cues
• B) change their implicit attitude, and when he or she will resist change to the explicit attitude
• C) be persuaded by a subliminal message, and when he or she will resist attitude change
• D) elaborate on a dissonance-evoking situation, and when he or she will resolve dissonance

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Definitions:

Null Hypothesis

A statement in hypothesis testing that assumes no significant difference or effect, serving as the default assumption to be tested against an alternate hypothesis.

Independent Variable

The variable in an experiment that is manipulated or changed by the researcher to observe its effects on the dependent variable.

Cross-Sectional Study

A type of observational study that analyzes data from a population at a specific point in time.

Ethical Issues

Controversial questions or dilemmas that arise in the context of professional conduct, often related to morality, ethics, legality, and human rights.