If You Are Constructing an Ad, a Basic Principle to Remember

question 55

Multiple Choice

If you are constructing an ad, a basic principle to remember is that you must __________.

• A) always construct your arguments carefully
• B) appeal only to viewers high in the need for cognition
• C) distract your audience because no one pays attention to arguments anyway
• D) try to ensure that your audience will pay attention to your ad

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Definitions:

Paradigm

A distinct set of concepts or thought patterns, including theories, research methods, postulates, and standards for what constitutes legitimate contributions to a field.

Limit Inquiry

A process of setting boundaries around the scope of an investigation to focus on specific variables or contexts.

Psychoanalytic Approach

A method in psychology which posits that human behavior is the result of interactions among various unconscious psychological processes.

Mental Conflicts

Internal struggles that occur when incompatible demands, desires, or impulses compete for a person's attention.