Why Would Anyone Want to Use Fear in a Commercial

question 96

Multiple Choice

Why would anyone want to use fear in a commercial?

• A) Advertisers find it increases sales by appealing to cognitively based attitudes.
• B) Advertisers want to grab the attention of the target audience.
• C) Advertisers do not use fear unless mandated by the government.
• D) Scaring people into healthy behaviors is highly effective.

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Definitions:

Income Levels

The categories of earnings that individuals or households fall into, typically used to analyze economic and demographic data.

Tax Incidence

The study of who ultimately pays the tax or bears the burden of tax, which can differ from the entity that initially pays the tax.

Total Burden

The complete impact, often in terms of costs or taxes, borne by society or specific groups within it.

Consumer Surplus

The disparity between what consumers are prepared and able to spend for a product or service and the actual amount they end up paying.