Researchers Provided Participants with Audiotapes That Contained Subliminal Messages to Improve

question 121

Multiple Choice

Researchers provided participants with audiotapes that contained subliminal messages to improve memory or to raise self-esteem. After participants had listened to the tapes, the researchers assessed their memory or self-esteem. Greenwald and his colleagues found that the subliminal messages __________.

• A) worked, and people correctly thought that they did
• B) worked, but people were skeptical about their success
• C) did not work, but people thought that they did
• D) did not work, and people were correctly skeptical

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Definitions:

Micromarketing

A marketing strategy that targets a small, specific group of customers with tailored messages and offers.

Undifferentiated

In marketing, this refers to a strategy where a company chooses not to segment the market but rather targets the whole market with one product or service.

Differentiated Targeting Strategy

A strategy through which a firm targets several market segments with a different offering for each.

Undifferentiated Strategy

A marketing approach where a product is marketed to the entire market with no segmentation, assuming all customers have similar needs.