According to Research by Han and Shavitt (1994), What Are

question 37

Multiple Choice

According to research by Han and Shavitt (1994) , what are the cultural differences in the kinds of attitudes people hold about the same consumer product?

• A) People in Asian cultures are more receptive to ads for utilitarian products.
• B) People in Asian cultures are less consumer-oriented than are people in the United States.
• C) Ads that focus on individuality and self-improvement work better in Western cultures than in Asian cultures.
• D) Ads that focus on emotions and values work better in Asian cultures than in the United States.

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Definitions:

Stimulus Generalization

The process by which a conditioned response is triggered by stimuli that are similar to the original conditioned stimulus.

Learned Response

A reaction or behavior that results from repeated exposure, practice, or conditioning, rather than being an inborn or instinctual response.

Vicarious Learning

Learning that occurs by observing the behaviors and outcomes of others rather than through direct experience.

Latent Learning

A form of learning that occurs without any obvious reinforcement of the behavior or associations that are learned.