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Briefly Compare the Classic Yale Attitude Change Approach of Hovland

question 178

Essay

Briefly compare the classic Yale Attitude Change approach of Hovland and his colleagues with more contemporary approaches such as Petty and Cacioppo's (1986) elaboration likelihood model.


Definitions:

New Memories

Freshly formed memories that have been encoded into the brain, representing recent experiences or learned information.

Proactive Interference

Situation in which material that was learned earlier disrupts the recall of material that was learned later.

Retroactive Interference

The phenomenon where newer memories interfere with the retrieval of older ones.

Retrieval Failures

The inability to recall information from memory, often due to interference, lack of cues, or the passage of time.

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