Examlex
Briefly compare the classic Yale Attitude Change approach of Hovland and his colleagues with more contemporary approaches such as Petty and Cacioppo's (1986) elaboration likelihood model.
New Memories
Freshly formed memories that have been encoded into the brain, representing recent experiences or learned information.
Proactive Interference
Situation in which material that was learned earlier disrupts the recall of material that was learned later.
Retroactive Interference
The phenomenon where newer memories interfere with the retrieval of older ones.
Retrieval Failures
The inability to recall information from memory, often due to interference, lack of cues, or the passage of time.
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