According to the Elaboration Likelihood Model of Persuasion, You Are

question 29

Multiple Choice

According to the elaboration likelihood model of persuasion, you are more likely to be influenced by the central route when you are __________.

• A) preoccupied with other matters
• B) willing and able to give your full attention to the message
• C) not invested in the topic at hand
• D) impressed with the speaker's credentials and manner