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All Other Things Being Equal, When a Communication Is More

question 27

Multiple Choice

All other things being equal, when a communication is more __________, people are more likely to pay attention to it and process it through the central route.


Definitions:

Criterion-Related Validity

Refers to the extent to which a measure is related to an outcome.

Content Validity

The extent to which a test measures all aspects of the concept it intends to measure.

Test's Reliability

The consistency with which a test measures what it is supposed to measure.

Intelligence Test

A standardized test designed to measure human intelligence, cognitive abilities, and potential for academic achievement.

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