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Emile just ditched a friend at a party to spend time with a pretty woman. Emile feels uncomfortable, but he tells himself it's because the woman is so hot, and not because he treated his friend badly. The way he's feeling is dissonance, but he tells himself it's sexual attraction. This describes which of the following?
Private-label Brands
Brands owned by a retailer or supplier but not manufactured by them, often positioned as lower-cost alternatives to national brands.
House-labeled Wine
Wine that is branded by the retailer or restaurant selling it, rather than the producer.
Brand Extension
The strategy of using an established brand name on new products or services to leverage existing brand equity and expand market reach.
Clorox Bleach
A brand of bleach products known for their effectiveness in cleaning, disinfecting, and whitening, produced by The Clorox Company.
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