The Logical, Fact-Based Approach Is Used in Advertisements Most Effectively

question 101

Multiple Choice

The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is __________ and __________.

• A) cognitive; the problem the product can solve is important to viewers
• B) cognitive; viewers are likely to be paying attention to the ad
• C) affective; strong arguments for why people should use the product are available
• D) affective; people are motivated to pay attention to the ad

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Definitions:

Volcanically Active

Refers to a geographic area where volcanoes can erupt, showing signs of seismic, geothermal, or eruption activity.

Island Chains

Island chains are series of islands formed from similar geological processes, such as volcanic activity, and are often found stretching across regions of the ocean.

Back-arc Seafloor Spreading

The process of seafloor spreading occurring behind an oceanic trench associated with subduction zones, leading to the formation of new oceanic crust.

Sea of Japan

A marginal sea located between the islands of Japan, the Russian Far East, and the Korean Peninsula.