Examlex
Briefly compare the classic Yale Attitude Change approach of Hovland and his colleagues with more contemporary approaches such as Petty and Cacioppo's (1986) elaboration likelihood model.
Cognitive Dissonance
A psychological discomfort experienced when simultaneously holding two or more conflicting beliefs, ideas, or values.
Self-Serving Bias
A common cognitive bias where individuals attribute their successes to internal factors while blaming external factors for their failures.
Cognitive Component
Refers to the beliefs, thoughts, and knowledge that influence how an individual understands and interacts with the world.
Affective Component
Pertains to the emotional aspect of attitudes, reflecting feelings or emotions related to an object, person, or event.
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