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In a study referred to in the text (Peterson, Haynes, & Olson, 2008) , smokers were asked to create an anti-smoking video to be shown to high school students, invoking dissonance in the smokers. Based on other research in this chapter, how were these smokers, who particularly felt like hypocrites, most likely to behave?
Customer Service
The assistance and advice provided by a company to those people who buy or use its products or services.
Alternate Solutions
Different strategies, methods, or approaches considered in problem-solving or decision-making processes in order to achieve desired outcomes.
Consumer Confidence
An economic indicator that measures the degree of optimism or pessimism that consumers feel about the overall state of the economy and their personal financial situation.
Cultural Fit
The alignment between an individual's beliefs, values, and behaviors and the core values and culture of an organization.
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