In the 1950s, Leon Festinger Arrived at a Theory of Attitude

question 25

Multiple Choice

In the 1950s, Leon Festinger arrived at a theory of attitude change that was at odds with the psychological "wisdom" of the day. The genesis of this theory-cognitive dissonance theory-demonstrates the author's point that many ideas in social psychology are __________.

• A) best viewed as "common sense"
• B) the result of dissatisfaction with current theories
• C) based on researchers' personal experiences
• D) applicable only to the current historical era

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Definitions:

Compounded Quarterly

Interest calculation method where interest is added to the principal sum so that each following period's interest is calculated on a growing principal.

Annual Interest

The amount of interest to be paid or earned over a one-year period, usually expressed as a percentage of the principal.

Investing

The act of allocating resources, usually money, in order to generate income or profit.

Return

The process of a customer bringing back a purchased product to the seller for a refund, exchange, or credit.