Dr Malic Has Conducted a Number of Experiments to Assess

question 53

Essay

Dr. Malic has conducted a number of experiments to assess whether playing violent video games makes people become more aggressive. He assigns men to play very violent games for an hour a week, and women to play very violent games for three hours a week. After a month, he assesses how aggressively they behave in a frustrating situation. He has replicated this study using the same sample of Buddhist monks and nuns twelve times. Identify the major threat to internal validity and to external validity.

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Definitions:

New Markets

Refers to newly identified or created market segments or geographical areas where a company can promote and sell its products or services.

Expansion

The process of increasing the size, volume, number, or scope of a business or its activities.

Brand Extension Strategy

A marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.

High Brand Equity

The value a brand adds to a product or service, reflected in consumer recognition, loyalty, and willingness to pay a premium.