Which Predictive Analytic Technique Would Be Best Suited to an Analysis

question 25

Multiple Choice

Which predictive analytic technique would be best suited to an analysis of Facebook users, age 50-59, who purchase items on Amazon?

• A) Neural network modeling due to the large data set with many observations.
• B) Logistic regression, since the dependent variable is age.
• C) Logistic regression, since the dependent variable is purchase items on Amazon, or does not purchase items on Amazon.
• D) Either neural network modeling or logistic regression would work, depending on how close you want your p-value to .05.

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Definitions:

Spouse

A partner in a marriage; the person to whom one is married.

Erikson's Eighth

Refers to the final stage in Erik Erikson's theory of psychosocial development, focused on integrity vs. despair, usually occurring in late adulthood.

Integrity Versus Despair

A stage in Erik Erikson's theory of psychosocial development, occurring in late adulthood, where individuals reflect on their life and either come to terms with it or experience regret.

Development

The process of growth and change that humans undergo throughout their life, encompassing physical, cognitive, and social aspects.