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Review the JMP data in Figure 16.8 of the text. This information relates to the churn data for cell phone customers. Describe the data, the meaning of the data, and how you could use this data in decision making.
Theory of Planned Behavior
A psychological theory that predicts human behavior on the basis of attitudes, subjective norms, and perceived control over the behavior.
Description
The act of providing details or characteristics of someone or something to give a clear picture.
Organization
pertains to a structured group of people with specific roles and duties working together to achieve common goals or objectives, often in a coordinated and systematic manner.
Direction
Guidance or supervision on how to perform tasks or the course along which something moves or is aimed to move.
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