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________ Values of the Standard Deviation Result in a Normal

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________ values of the standard deviation result in a normal curve that is wider and flatter.


Definitions:

Consumer Perceptions

The understanding or viewpoint of customers regarding products, services, or brands based on their experiences and information.

Product Repositioning

The strategic process of changing the market's perception of a product or brand, often targeting a new audience or modifying its offering.

Market-product Grid

A matrix used to help businesses determine which products to offer in which markets.

Competitive Advantage

The attributes or conditions that enable a company to produce goods or services better or more cheaply than its competitors, thus providing greater value to customers.

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