A Cable Television Company Has Randomly Selected a Sample of 637

question 29

Multiple Choice

A cable television company has randomly selected a sample of 637 Basic package customers for a marketing test to see which customers are more likely to upgrade to the Premium package. They monitored several predictor variables based on customer activity during the most recently billed month. Then they included a special upgrade offer for the Premium package along with their bill. The response variable Upgrade equals Yes if a customer accepted the offer to upgrade to the Premium package and equals No otherwise. Below is the confusion matrix from the k-nearest neighbors classification analysis. How many customers in the sample were incorrectly classified as upgraders by the k-nearest neighbors approach?

• A) 3
• B) 25
• C) 27
• D) 52
• E) 159

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Definitions:

In Vivo Exposure

A behavioral therapy technique that involves facing fears in real-life situations as a way to overcome anxiety and phobias.

Talk Past Each Other

A communication failure where parties discuss different topics or argue different points, leading to misunderstanding and lack of resolution.

Early Negotiation

The process of discussing and resolving issues at an initial stage before conflicts or problems become more entrenched.

Halo Effects

A cognitive bias where one's impression of something or someone influences their feelings or thoughts about their character or properties.